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2011 China car market outlook

Date :2010-12-29 Views :755 times
     According to the current market analysis, in 2010, China's car market is very wonderful, no accident, 2011 China's car market will be more wonderful。How to live "smart" and "moist" in this wonderful world is the consistent goal of car companies, dealers, automobile practitioners and ordinary car buyers。However, achieving this will not be easy。Here, we make a bold attempt to predict what changes will occur in the car market in 2011, which is not necessarily completely accurate, but I believe that it will be helpful for the purchase of cars and cars in the coming year。

    1. Low car prices 

    This year, prices and inflation have become two hated terms, robbing wages that are not rising, except for cars。Since the market blowout in 2002, the overall trend of automobiles has been to reduce prices, and there is no shortage of adverse factors such as rising raw materials and high international crude oil。This year's overall rising prices, in the face of "experiencing wind and rain" Chinese car companies, is nothing。As a result, prices will continue to fall in 2011。Some analysts even believe that as car companies greatly expand production capacity, the intensity of competition in the car market in 2011 is higher than this year, that is, the overall decline in car prices will be greater。

    Second, new brands 

    In 2011, China will usher in a car brand "birth" peak, Baojun, Qichen, concept, GAC...A whole host of brands are coming to market。

    People born in this era are happy, because there are hundreds of new cars for you to choose from;But there is also the possibility of becoming a number of new brand users, that is, often referred to as "white mice"。

    3. Rising oil prices
    The price of oil has climbed to 7 yuan/liter, which is not news;Only one day it drops to 5 yuan/liter, that is news。

    It is a foregone conclusion that oil prices will continue to rise in 2011, but at a lower rate。If you bought a car, you should be prepared for the oil price of 8 yuan/liter;If you plan to buy a car, you should reserve 200 to 300 yuan for gas every month;Those who do not plan to buy a car should also reserve some taxi money, because the fuel surtax may not be 1 yuan, but 1 yuan.Five dollars, or two dollars。

    Fourth, low carbon environmental protection
    Low-carbon environmental protection has become the mainstream of society,But until now it has been more at the conscious and verbal level,Or just take the first step,而2011年,Is the initial "harvest" time,A series of new technologies that can reduce fuel emissions, such as hybrid power, electric vehicles, and turbocharging, will be widely used in various models,The relevant departments' subsidy policies will also be more targeted。

    In the past, it was not easy to buy a suitable low-carbon car, but in 2011, this problem will no longer be an issue。

    Five, new car style 

    According to incomplete statistics, only a year ago, "cost performance" was the most important factor for family car purchase, "size" was second, "fuel consumption" was third, and "power" was fourth。设计?No one is thinking about it, nor will they。However, high oil prices and the rise of the trend of personality broke this situation, in 2010, "fuel consumption" has risen to the highest level, becoming a concern when buying cars, "design" also began to "enter the house", ranking third。If you pay attention to the hot models in the market, such as Tiguan, ix35, Passat CC, BMW new 5 series...All of them have excellent design。Looking ahead to 2011, "design" is expected to rise another ranking, ranking second only to "fuel consumption", as one of the key factors to consider when buying a car。

    Six, new product improvement 

    Elongating the wheelbase and increasing the size of the car market is the same recipe for success in 2011, but it is not the best。In 2010, the car entered the market;By 2011, the car will become a new force in the car market, more and more small size, small displacement models into the market。Unlike "big" cars, "small" cars are better able to cope with the challenges of high fuel prices, high taxes, difficult parking and traffic jams。Choose a "small" car, no longer worry about loss of identity, more "fashion forward", "care for the environment"。

    Seven, operation intelligence

    In 2010, the General Onstar has been fully popularized, Gbook has appeared on the main Camry models, and the Roewe 350 has introduced the 3G concept.Internet into the car gradually become a trend, 2011, this trend will become a trend。Email, Internet access, stock trading, chatting with the operator, remote destination setting, 3D navigation systems and other features that seem very novel at the moment are likely to become standard for new cars in 2011。In the past, the simple and easy to use effect needs to be achieved through reasonable key arrangement and ergonomics, next year will not be needed, the console is a touch screen, any operation can be achieved by a finger click。